Joachim has an holistic knowledge in garment manufacturing, tech and innovation. Starting as a tailor in bespoke couture, he became managing director of the biggest HUGO BOSS Group factory (3800 employees) in 2015.

Transfering the whole organization into a flexible and reactive Smart Factory with implementation of industry 4.0 measures is his key goal – and preparing for a highly volatile, demanding and impatient market means that he is in the forefront of innovation excellence. He believes in agile project execution and flat hierarchies to cope with today’s pace of doing business.

The HUGO BOSS Group is one of the leading companies in the upper premium segment of the global apparel market. With some 14,700 employees around the world, the company, which is based in Metzingen, Germany, develops and sells high-quality fashion as well as accessories in the womenswear and menswear segments. In fiscal year 2018, the Group achieved sales of EUR 2.8 billion from the distribution of classic yet modern tailoring, elegant eveningwear, casualwear, shoes and leather accessories as well as with the licensed products such as fragrances, eyewear and watches.