After studying business administration in Bayreuth, Dr Wolfram Hauff completed his doctorate at the Friedrich Schiller University in Jena. His professional career led him via well known companies such as Salamander AG, WEPA Hygieneprodukte SE, Villeroy & Boch AG and as a partner and shareholder of Management Partner GmbH to Kärcher. In November 2020 he took over responsibility for "Supply Chain & Logistics Management" at Kärcher as Vice President. The challenges of the current time must also be implemented accordingly for Kärcher: modern E2E supply chain management, development of suitable eCommerce logistics with its special requirements, and active cost management.

Kärcher ist ein Hersteller von Reinigungsgeräten und -systemen. Das Familienunternehmen mit Hauptsitz in Winnenden, Baden-Württemberg beschäftigt bei einem Umsatz von 3,092 Mrd. EUR weltweit 14.400 Mitarbeiter und gilt als Weltmarktführer.